Sillages by Griffé - Antoine Poujol

To inaugurate Sillages, the new series of conversations dedicated to the living memory of perfumery, Griffé welcomes Antoine Poujol, perfume collector and expert for major fragrance houses.

This first encounter lays the foundations for a long-term dialogue between history, creation, and craftsmanship. With the precision of a historian and the passion of a collector, Antoine Poujol will revisit the birth of the couturier perfume — that pivotal moment when the great fashion houses understood that scent could extend their universe.

From the earliest signature bottles to the development of a true visual and sensory language, he will retrace how this deep bond between fashion and perfumery was woven, a space where creativity, strategy, and emotion converge.

This exploration will shed light on how maisons learned to translate their DNA into a fragrance, a name, a bottle — sketching the framework for the upcoming conversations of the cycle.

An opening encounter to revisit the origins of couture perfume and lay the groundwork for a series of discussions in which artisans, creatives, and beauty strategists will, in turn, share the traces they leave behind.

Perfume, like a cocktail, is the result of a skillful blend. An alchemy of materials held within a custom-made glass vessel, somewhere between intuition and craftsmanship. A few elements which, when combined just right, create something unforgettable. This delicate union is not expressed only in the olfactory formula: behind every iconic fragrance, there are women and men whose gestures, ideas, and sensibilities come together to shape a shared vision.

Sillages evokes the trail a perfume leaves in the air, but also the imprint an iconic product leaves on history. Sillages is an invitation to explore the memory of perfumery through a series of conversations with those who have shaped it.
Bottle designers, perfumers, photographers, artistic directors, strategists… all share the creation stories, intuitions, lucky accidents, and dialogues that gave life to fragrances that have become legendary.

Sillages is a series of encounters presented by Griffé, a publishing house and creative studio that explores archives and brand narratives through a collective lens.